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Marketing Module Underlying Files and Search Commands
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Business
to Business News
Use this form to gather news about business to business stories.
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9, 15, 20, 148
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/co/ti,ab,lp |
and ((BUSINESS-TO-BUSINESS
MARKET or BUSINESS-TO-BUSINESS or BUSINESS TO BUSINESS COMMERCE
or BUSINESS-TO-BUSINESS ADVERTISING)/de or (b(1X)b or BUSINESS(1X)BUSINESS)/TI,AB,LP)
not PR()Newswire(3w)Summary/ti |
Public
Relations
Use this form to find information about public relations. |
15 |
/co/ti,tn,ab |
and cn=public
relations |
Strategic
Alliances
Use this to find news on strategic alliances. |
16, 570, 148 |
/co/ti,tn,ab |
and en='strategic
alliances' |
Channels
of Distribution
Use this to find news of distribution channels. |
9, 15, 148 |
/co/ti,tn,ab |
and distribution()channels/de |
Campaign
Effectiveness
Use this to find news about how effective an advertising campaign
was. |
9, 15, 148, 484,
635 |
/co,tn /ti,
ab,lp |
and (CAMPAIGN EFFECTIVENESS
or PUBLIC OPINION or EFFECTS or EFFECTIVENESS or ADVERTISING
CAMPAIGNS)/de |
Sales
Promotion Efforts
Use this to find news on sales promotion efforts. |
9, 15, 484, 148,
635, 553 |
/co,tn /ti,
ab,lp |
and SALE? ?()PROMOTION?/DE |
Campaign
Effectiveness
Use this to find news about how effective an advertising campaign
was. |
9, 15, 484, 148,
635 |
/co,tn /ti,ab,lp |
and (CAMPAIGN
EFFECTIVENESS or PUBLIC OPINION or EFFECTS or EFFECTIVENESS
or ADVERTISING CAMPAIGNS)/de |
Consumer
Behavior
Use thsi to find news about consumer behavior. |
9,13, 15, 484,
148, 635, 553 |
/ti,ab,lp,tn |
and (CONSUME? BEHAVIOR)/DE |
Sales
Promotion Efforts
Use this to find news on sales promotion efforts. |
9, 15, 484, 148,
635, 553 |
/co,tn/ti,ab,lp |
and SALE? ?()PROMOTION?/DE |
Public
Relations
Use this to find information about public relations efforts.
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15 |
/co/ti,tn,ab |
and cn=public relations |
Market
Segmentation
Use this to find information about specific market segments
as relates to an industry or product. |
9 |
ct= /co /pn |
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Marketing
by Age
Use this to find information about marketing as pertains to
age groupings. |
9, 13, 15, 20,
16, 570, 148 |
/co /ti,ab,lp |
and marketing/de
and age/ti,lp,ab,de not PR()newswire(3w)summary/ti |
Marketing
by Location
Use this to find information about marketing as pertains to
regions or locations. |
9, 13, 15, 20,
16, 570, 148 |
/co /ti,ab,lp |
and marketing/de
and (location? or countr??? or region?)/de,ti,lp,ab not PR()newswire(3w)summary/ti |
Market
Size
Use this to find available market size information by industry,
company, or topic. |
9, 93 |
/co /ti,ab,lp,co,pn,tn |
and MARKET()SIZE/DE
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Market
Share
Use this to find market share information on a particular company,
product, or topic. |
9,93, 15, 16, 148,
570 |
/co /ti,ab,lp,co,pn,tn |
and MARKET()SHARE?/DE |
Market
Trends
Use this to find market trends by company or topic. |
9, 15, 13, 93,
16, 148 |
/co /ti,ab,lp,co,pn,tn |
and TRENDS/DE |
Market
Forecast
Use this to find information on industry forecasts. |
9, 15, 93, 16,
148 |
/co /ti,ab,lp,co,pn,tn |
and (dt=(industry
overview or ranking) or ct=industry forecasts or (forecast?
or outlook?)/de) |
Market
Research Articles
Use this to find articles about market research by company or
topic. |
15 |
/co /ti,ab,tn |
and cn=market research |
Benchmarks
& Standards
Use this to find information on benchmark or standards by topic
specified. |
9, 13, 15, 93,
16, 148 |
/ti,ab,lp,pn,tn |
and (BENCHMARK?
OR STANDARD?)/DE |
Market
Trends & Forecasts
Use this to find information on market trends and forecasts
by company or topic. |
9, 15, 93, 16,
148 |
/co /ti,ab,lp,co,pn,tn |
/fulltext and (dt=(industry
overview or ranking) or ct=(industry forecasts or trends) or
(forecast? or outlook? or trends)/de) |
Product
Announcements
Use this to find product announcements made by a particular
company, or on a particular product name. |
621 |
/co /pn,tn |
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General
Marketing Infrmation
Use this to find general marketing information by company or
topic. |
16, 148, 570 |
/co /tn,ti,ab,lp |
and en='marketing
procedures' |
Brand
News
Use this to find information about brands or branding initiatives
by company or topic. |
9, 20, 570, 16,
148 |
/co /ti,ab,lp |
and (brand?/de
or (brand or brands or branding or branded)/ti,ab,lp) not PR()newswire(3w)summary/ti
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Marketing
Campaigns
Use this to find information about marketing campaigns by company
or topic. |
9 |
/co /xf |
and ct=marketing
campaign |
Campaign
Effectiveness
Use this to find information on the effectiveness of advertising
campaigns by company or topic. |
9, 15, 484, 148,
635 |
/co,tn /ti,ab,lp |
and (CAMPAIGN EFFECTIVENESS
or PUBLIC OPINION or EFFECTS or EFFECTIVENESS or ADVERTISING
CAMPAIGNS)/de |
Corporate
Strategy
Use this to find information about corporate strategy by company
or topic. |
9 |
/co /xf |
and ct=corporate
strategy |
Consumer
Profiles
Use this to find information on who is purchasing a particular
product. |
9 |
/pn |
and (mt=(consumer?
or public opinion) or ct=(ethnic? or gay? or generation? or
green? or hispanic? or men? or minority? or women? or youth?))/fulltext |
Search
by Slogan
Use this to find information associated with the use of a particular
slogan or saying. |
9, 570 |
/sl,sa |
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Ad
Budgeting
Use this to find information about advertising budgets by company
or topic. |
9 |
/co /xf |
and ct=ad budget |
Strategy
& Planning
Use this to find information about stragegy and planning by
company or topic. |
16, 148, 570 |
/co /tn,ti,ab,lp |
and en='strategy
& planning' |
Brandweek
Use this to find Brandweek articles by company or topic. |
9, 16, 148, 484,
553 |
/co /ti,ab,lp,pn,tn |
and jn=brandweek
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Advertising
Age
Use this to find Advertising Age articles by company or topic.
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9, 15, 16, 88,
148, 484, 553 |
/co /ti,ab,lp,pn,tn |
and jn=advertising
age |
Adweek
(Select Region)
Use this to find Adweek articles by company or topic (select
regional edition of interest). |
9, 15, 16, 148,
553 |
/co /ti,ab,lp,pn,tn |
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Harvard
Business Review Articles
Use this to find Harvard Business Review articles by topic.
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122 |
/xf |
/fulltext |
New
York Times
Use this to find New York Times articles by company or topic. |
471 |
/co /xf |
/fulltext |
Crain's
Business Journals
Use this to find Crain's Business Journal articles by company
or topic. |
9, 16, 20, 148 |
/co/ti,ab,lp,xf |
and JN=(CRAIN'S
CHICAGO BUSINESS or CRAIN'S CLEVELAND BUSINESS or CRAIN'S DETROIT
BUSINESS or CRAIN'S NEW YORK BUSINESS) |
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